U.S. Marshals Service
The U.S. Marshals Service (USMS) is the nation’s oldest federal law enforcement agency. It’s involved in some of the world’s most high-profile criminal cases, and nearly every federal investigation. ECU conducted audience research, provided strategic messaging guidance, and modernized the USMS employer brand, enhancing its ability to compete with more visible federal law enforcement agencies for a relatively small pool of talent.
Diversity, Research, Communications Strategy and Planning, Creative, Media, Analytics
- Optimized existing recruitment tactics to take advantage of applicant-rich sources
- Conducted audience research and identified new outreach strategies to increase diversity in the applicant pool
- Enhanced digital and print recruitment materials