U.S. Marshals Service

The U.S. Marshals Service (USMS) is the nation’s oldest federal law enforcement agency. It’s involved in some of the world’s most high-profile criminal cases, and nearly every federal investigation. ECU conducted audience research, provided strategic messaging guidance, and modernized the USMS employer brand, enhancing its ability to compete with more visible federal law enforcement agencies for a relatively small pool of talent.

Practice Areas

Diversity, Research, Communications Strategy and Planning, Creative, Media, Analytics

Campaign Highlights

ECU developed a nationwide recruitment strategy to attract a diverse pool of qualified applicants to become entry-level Deputy United States Marshals (DUSM) at the USMS.

Key Facts

  • Optimized existing recruitment tactics to take advantage of applicant-rich sources
  • Conducted audience research and identified new outreach strategies to increase diversity in the applicant pool
  • Enhanced digital and print recruitment materials

Social Media Optimization

Comprehensive Outreach Plan

Quantifiable Performance Metrics

More Work

App Development

Recruitment Advertising

Recruitment Advertising