Explaining the customer journey

Your customer’s journey in this digital world is both complex and evolving – particularly during and after the pandemic.

Hany Anbar, ECU Communications’ director of user experience, explains some of the trends that brands face to capture customers, including the Seven Behavioral Principles you should understand to drive results.

Hany’s expertise and experience entail a deep understanding of the comprehensive customer journey throughout the touchpoints and marketing funnel, complemented by broad proficiency in tailoring the optimal mix of descriptive (data visualization), predictive (data-driven insights), and prescriptive (long-term strategy planning) analytics for client requirements.

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