ECU Communications, a Hispanic-owned, woman-owned small business that specializes in reaching minority and multilingual audiences, has launched a toolkit to help organizations across the nation encourage minority communities to get COVID vaccinations.
Hispanic, African-American and Native American communities in America have been disproportionately affected by the devastating COVID-19 pandemic. Now that vaccines are available, these same communities are among the least likely to get them.
“A lack of practical information, fear of side effects, mistrust of the government, and a variety of other factors might impact an individual’s decision to avoid vaccination,” said Jackie Krick, CEO and founder. “But these barriers must be overcome. Without a concerted effort to get minorities vaccinated, the effects of the pandemic will linger and socioeconomic disparities will widen.”
ECU’s solution is Count Me in America, templated toolkits that organizations can customize to reach their audiences through emails, social media, public service announcements, infographics and other tactics.
“Healthcare agencies and social-service organizations have witnessed the virus’s destruction firsthand. While they may not have all the answers about the vaccine, they do have a platform to encourage others in their communities to get vaccinated,” Krick said. “We want to help amplify their voices so more people can be vaccinated and we can stop the spread and start the healing.”
While the initial toolkit will focus on the nation’s Hispanic community, ECU is planning customized outreach campaigns for other diverse populations, including African-Americans.
“We’re offering streamlined communications solutions to make it easier for organizations to connect with their audiences during this critical time,” Krick said.
To learn more, please visit www.countmeinamerica.com or contact Jackie at Jackie@ecucomm.com