Covid, Change and Communication

By Rick Horten

Change is constant. We have all seen this in countless ways with the Covid-19 pandemic over the past 17 months.

Even though things appear to be getting back to normal – hopefully – Covid continues to impact many, according to Johns Hopkins University and the Centers for Disease Control (CDC).

Vaccines and mask-wearing will continue to be a welcome benefit to stop the spread of the virus and start the healing for everyone. But in the meantime it’s complicated to understand and manage shifting guidelines and protocols for everyone’s collective health and safety.

Individuals, families, groups, businesses, and organizations are realizing that short- and long-term planning during an ongoing worldwide pandemic is a new challenge. And a big part of that is communications – what to tell your audiences, when to tell them and how to tell them.

As we reemerge from the pandemic, consider the following:

  • How do you tell your stakeholders about how the pandemic changed your business?
  • What do you tell customers who may be confused about various regulations and restrictions?
  • How do you handle conflicts between the masked and unmasked?
  • How do you adequately protect the health of employees and customers?
  • What do you say to employees welcoming the chance to come back to the office?
  • How can you help increase the vaccination rate in your organization or community?

These are especially important actions to the Hispanic and African-American communities, which have been disproportionately impacted by Covid-19.

For example, as mentioned in our April blog during National Minority Health month, ECU Communications launched Count Me In America to assist minority organizations communicate and achieve their mission to improve the health of their customers, members and the community.

That’s just one part of an ever-shifting puzzle as the world gets back on its feet.

Change is certainly constant. But communicating to your audiences—especially now — does not have to be. We can help you make sense of dizzying developments so you can get back to normal – eventually.

Rick Horten is an account supervisor with ECU.

To learn more about how we can help you communicate during unconventional times, contact us: or call: 703-754-7728.


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