Month: May 2021

Fighting misinformation: How to support the truth

By Thomas Becher, APR Misinformation is dangerous. Incorrect, misleading or out-of-context information – spread at the speed and ease of social media – can destroy reputations, move markets and even harm democratic institutions. We’re seeing it with anti-vaccine falsehoods and political conspiracy theories. According to research from the Pew Research Center, misinformation can transcend all …

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In-house or Agency? What to Consider When Expanding Your Home-Grown Marketing

By Jackie Krick As small businesses grow, they inevitably experience challenges in finance, operations, technology, sales and marketing. Business owners must continually answer an influx of questions to improve their resources, be more agile, and stand out from their competition. With growth comes change, and each of these segments begins to transform into independent structures, …

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Explaining the customer journey

Your customer’s journey in this digital world is both complex and evolving – particularly during and after the pandemic. Hany Anbar, ECU Communications’ director of user experience, explains some of the trends that brands face to capture customers, including the Seven Behavioral Principles you should understand to drive results. Hany’s expertise and experience entail a …

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