The average Internet user in the United States spends about 37 minutes per day using social media sites. Worldwide, Facebook is currently the social media leader, with over 1.5 billion active users. That’s 72% of adults who use the Internet. No denying it…that’s an audience! And that’s why you can’t afford to not be actively engaging with potential customers through social media. You can capture new business, keep existing customers in your camp, and control the conversation when someone isn’t satisfied with your product or service. But what are we saying…that never happens, right?